Here are the criteria for this new award category:

 

Eligibility:

• The organization must fall within the small enterprise category, which includes businesses with 1 to 5 employees.

Expertise and Excellence:

• The Broker firm should exhibit a high level of industry-specific knowledge and expertise.

• Have demonstrated excellence in its field, whether it’s a product, service, technology or customer initiative solution.

• Evidence of continuous learning and staying up-to-date with industry trends.

Innovation and Adaptability:

• The enterprise must showcase innovative approaches to solving challenges.

• Adaptability to changing market conditions, technological advancements, and customer needs.

Impact and Contribution:

• Positive impact on the local community, economy, or industry.

• Contributions to employment generation, skill development, or sustainable practices.

• Encourage continuous education and learning with colleagues.

Testimonials and Recommendations:

• Strong testimonials from clients, partners, or industry peers.

• Recommendations from relevant stakeholders.

• Evidence of customer satisfaction and repeat business.

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By keeping these criteria in mind, applicants can ensure that they are providing the judges with the information they need to make an informed decision about the 2025 SME Broker Expert Award.​